Best Tips To Succeed With SEO
I have to say I was beyond excited when I saw Britney Muller, Senior SEO Scientist at Moz, on the list of speakers for the Digital Branding Analytics Miami 2019 Conference. Not only have I been an active follower of Moz and their #WhiteboardFriday, but SEO is one of those topics that everyone seems to talk about but not many seem to fully understand.
In a highly competitive digital environment, how our brands or businesses are positioned online is extremely important. If we put on our consumer hat, and go online to search for something we need, how likely is it that we are going to go past that first page of results? Almost no chance, right? This is why SEO is so important. Implementing the correct strategy, content or keywords can be a defining factor in the success of our marketing goals.
At #DBAMiami, Britney shared some amazing tips to help us understand the fundamentals of SEO and how can we apply these in our own jobs or businesses to better position ourselves and ultimately generate more sales. Here are some key takeaways:
Review Google suggestions
Google itself can help us improve our SEO rankings since whenever we start a search it will automatically show us similar searches being made. It also provides related words, or “long tail” keywords, that are being used with respect to the keyword we searched for.
Explore Google Trends
This tool allows us to explore what’s trending, look at the most popular topics in Google and compare searches and keywords. It can help us discover what are people searching for, who is searching for it, when or even in what regions or languages.
Creating content with link intent
According to Britney, “content and links are what makes SEO powerful.” This relates to what is known as linkbuilding. You want to create content that is going to generate quality backlinks to your site and increase the authority of your page. Britney recommends creating good FAQ pages to attract more qualified traffic to your site.
Read the first page results first
If we want to stand out and rank higher on the results page, we have to evaluate was already there and create something that’s “nearly 10x better”. Our content has to be unique, original and most importantly extremely valuable to the users.
There’s definitely a great amount of strategies and tricks to implement SEO for our websites, and this is a great start. I invite you to learn more about SEO and check out Britney’s full presentation below: