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Telling Stories That Will Captivate Your Audience

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When it comes to telling stories in the world of marketing, this goes much further than talking about our product and its advantages. Stories allow us to connect with our audience in a much deeper way and generate positive emotions towards our brand.

One of the keys to generating powerful and effective stories is to know our audience. We have to understand who they are, what they like, what motivates and excites them. Our stories must activate their emotions and imagination and connect with them in a way that it moves them to share the message with others.

When we are developing a content marketing strategy,  there are some elements we need to factor in to get the audience to engage and connect with us as a brand. 

Connection

First, we have to make sure that the story is connected to our brand, even if it’s not the main focus, our product always has to be present. We could be facing the risk of having a great story but the audience doesn’t know who is telling it. 

 

Emotions

Our story must have an emotional element that resonates with the audience. It has to generate some sort of reaction; happiness, intrigue, curiosity. Anything that gets the audience interested and they feel identified and motivated to engage with us. This is the best way to establish a dialogue, we want to encourage them to tell us their own stories and express themselves.

 

Delivery

Finally, we want to make sure we are using the right channels. In digital marketing, storytelling can happen in many platforms, and social media is a great tool. We can share videos, images or create an entire multi-channel approach. The important thing is that the story gets their attention and involves the audience.

Why should marketers care about Storytelling?

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One of the goals of most brands when deciding to invest in digital marketing is to make real connections with their audience in the best ways available through the many platforms that we have available today. Costumers want to feel that brands understand them and that they provide valuable content that truly speaks to them. When costumers feel that they are taken into account they are more likely to be loyal to a brand and consequently generate conversions.

Storytelling is one of the marketing approaches that helps brands reach their audiences in a much more personal level than traditional advertising. As its name suggests, storytelling makes it possible for brands to tell their stories and help them build their identity and reputation. This story conveys values and ideas that will make a stronger bond between brands and their customers.

That’s what consumers care about at the end, especially the younger generations. They are interested in what a brand promises them, what it makes them feel and how they see themselves in that social spectrum consuming that brand.

Today the big challenge for marketers is to create the best stories to get attention, to entertain and persuade in a few minutes, that’s why social media is an amazing tool that brands need to take advantage of when telling their stories. Taking social media, not as another distribution channel, but a channel to spark conversations and transmit genuine experiences.