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Telling Stories That Will Captivate Your Audience

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When it comes to telling stories in the world of marketing, this goes much further than talking about our product and its advantages. Stories allow us to connect with our audience in a much deeper way and generate positive emotions towards our brand.

One of the keys to generating powerful and effective stories is to know our audience. We have to understand who they are, what they like, what motivates and excites them. Our stories must activate their emotions and imagination and connect with them in a way that it moves them to share the message with others.

When we are developing a content marketing strategy,  there are some elements we need to factor in to get the audience to engage and connect with us as a brand. 

Connection

First, we have to make sure that the story is connected to our brand, even if it’s not the main focus, our product always has to be present. We could be facing the risk of having a great story but the audience doesn’t know who is telling it. 

 

Emotions

Our story must have an emotional element that resonates with the audience. It has to generate some sort of reaction; happiness, intrigue, curiosity. Anything that gets the audience interested and they feel identified and motivated to engage with us. This is the best way to establish a dialogue, we want to encourage them to tell us their own stories and express themselves.

 

Delivery

Finally, we want to make sure we are using the right channels. In digital marketing, storytelling can happen in many platforms, and social media is a great tool. We can share videos, images or create an entire multi-channel approach. The important thing is that the story gets their attention and involves the audience.

Executing an Effective Inbound Marketing Campaign

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Inbound marketing campaigns can be quite complex since they require a whole process that goes from content creation to the attraction, generation, and retention of leads. This is why it is very important to have a clear path that will help us plan and execute a successful campaign.

Identify our objectives and budget.

We must take into consideration both the specific objectives of our campaign and the general objectives of the organization. The resources and the budget with which we have to carry out our marketing efforts. 

Who is our audience?

Define who is our target audience in the clearest way possible. Who is the buyer persona, their location, habits, etc? Be clear that inbound marketing not only wants to achieve a sale but to we want to generate a long-term value for the customers.

Content development

We have to create the message of our campaign, the content and creative designs. What are the benefits of my product? What makes us different from the others?

Prepare a Distribution Plan

What are the channels where we are going to promote our message? We must establish what are the most effective channels to reach our target audience. In the digital environment, there is a wide variety of platforms that will allow us to publish our contents. Social networks, landing pages, email, choose the most effective channels for your offer.

Launch and monitoring

Once everything is underway we should not let everything run on its own, monitoring the results and feedback of our campaign will allow us to track our leads and optimize if we are not having the desired performance.

Analyze the results

Finally, we must always rely on the data and metrics to know the success of our campaign. Let’s make a compilation of data about visits, leads and new clients to evaluate our results and use this information for future campaigns.