Did you see that video?

Marketing and advertising are changing constantly, and with the overwhelming amount of digital content spread out all over the internet, consumers demand more quality content, and brands are becoming more aware of it. It’s not about creating content just to be out there, but connecting with audiences, speaking to them, getting their attention and above all, becoming viral.

Surely we’ve all seen hundreds of videos all across Facebook, Twitter or Instagram. Emotional, intriguing or just funny, those videos that catch the attention of the users will get shared. And this is what we want to accomplish with our campaigns, be seen, make an impact and get our audience to respond.

Video is becoming one of the preferred tools by marketers and brands everywhere. In just a few seconds you can tell a story and go beyond just selling your product or service, but actually connecting with your audience on a deeper emotional level.